Your customers don't wait for office hours. They ask about prices at midnight, check availability on Sunday and compare you with three competitors in the same evening. Whoever answers first often wins.
An AI chatbot on your website (and on WhatsApp) answers instantly, in the customer's language, and passes serious leads to your team. Here is what it can really do — and what it shouldn't.
What an AI chatbot does well
- Answers the same questions all day: prices, delivery, opening hours, “do you do…?”.
- Speaks your customers' language: a good chatbot understands Darija written in Latin letters (“bghit n3ref taman”), French, Arabic and English — and replies in the same one.
- Recommends a solution: it asks one or two questions and points the visitor to the right service or product.
- Captures leads after hours: name, phone and need are saved so your team calls back in the morning.
- Hands over to a human when the conversation needs one.
How to set one up the right way
- Write your real answers first. Your top 30 questions with correct answers become the chatbot's knowledge.
- Decide the goal. Book a call? Collect a phone number? Send people to WhatsApp?
- Connect it to your team. Conversations should appear in one inbox, with the option to reply yourself.
- Review conversations every week. Missing answers show you what customers really want to know — and give great ideas for blog posts.
Where it saves the most time
| Business | Typical questions handled |
|---|---|
| Online store | Delivery fees, sizes, stock, order status |
| Clinic | Opening hours, services, booking an appointment |
| Restaurant | Menu, reservations, delivery areas |
| Agency / services | Price ranges, timeline, first-call booking |
You can try ours right now: the chat bubble at the bottom of this page is the Douexa assistant, answering in six languages including Darija.
Website chatbot or WhatsApp chatbot?
A website chatbot helps visitors who are already reading your pages: it answers questions and turns them into leads. A WhatsApp assistant meets customers where they already talk every day. Many businesses start on the website, then connect WhatsApp once the answers are proven.
How to measure if it works
- How many conversations happen outside working hours.
- How many leads (phone numbers, quote requests) the assistant collects.
- How often it hands over to a person — and why.
- The questions it could not answer, which you then add to its knowledge.
Frequently asked questions
Does the chatbot really understand Darija?
Modern AI models understand Darija written in Latin letters and in Arabic script well, especially with good examples and clear instructions. Test it with the way your real customers write.
Will it replace my team?
No. It handles repeated questions and after-hours messages so your team can focus on the conversations that need a person.
Is customer data safe?
Conversations should be stored on your own system, visible only to your team, and never used for anything the customer didn't agree to. Ask any provider where the data is kept.
How long does setup take?
A website assistant with your answers can be ready in one to three weeks, including testing in your customers' languages.
AI projects start from 4,000 MAD for a website assistant. See what is possible on our AI solutions page.
