Social media management
Ongoing content planning, posting and community management across your active platforms.
// GROWTH · 08 OF 18
Digital Marketing
A well-built site or app still needs people finding it. We plan and manage campaigns across the platforms your audience actually uses, with clear reporting so you can see what's working and what's not — not just impressions.
Typical setup
1–3 weeks, then ongoing management
Best for
Businesses ready to drive traffic and leads, not just build a presence
Starting point
Single channel → coordinated multi-channel strategy
// EXAMPLES OF OUR WORK
A closer look at Digital Marketing.
A few examples of the kind of work this capability covers. Click any image to view it larger.
// WHAT'S INCLUDED
Everything Digital Marketing can cover.
Campaign planning and management across the channels your audience uses. Pick one focus area or combine several — the scope is built around your project.
Facebook & Instagram advertising
Paid campaigns targeted, launched and optimised on Meta's ad platforms.
Google advertising
Search and display campaigns aimed at people actively looking for what you offer.
TikTok advertising
Short-form video campaigns built for TikTok's audience and ad formats.
LinkedIn advertising
B2B-focused campaigns targeting by role, industry and company.
Email marketing
Campaign and newsletter sends designed to nurture leads and repeat customers.
Marketing automation
Automated sequences that respond to user behaviour without manual sending.
Marketing strategy
The channel mix, budget allocation and messaging plan behind the campaigns.
// TOOLS & APPROACHES
More than one way to build this.
Every platform behaves differently — the right channel mix depends on your audience and what you're trying to achieve.
Meta (Facebook & Instagram)
Broad reach, strong for e-commerce and local businessesHighly targetable ads with strong visual formats, well suited to product-based and consumer businesses.
BEST FOR
E-commerce, local services and consumer brands.
- Detailed audience targeting
- Strong for retargeting website visitors
- Wide range of ad formats
Google Ads
Captures existing demandSearch ads reach people already looking for your product or service; display ads extend reach across the web.
BEST FOR
Businesses with clear, searchable demand — services, products, local intent.
- Reaches people already searching
- Strong for measurable, direct-response goals
- Works well alongside SEO
Targeting by job title, company size and industry, aimed at business decision-makers.
BEST FOR
B2B services, recruitment and higher-consideration purchases.
- Precise professional targeting
- Higher cost per click, higher intent audience
- Strong for lead generation forms
Not sure which approach fits your project? Tell us the goal and constraints — we'll recommend one honestly, even if it's the cheaper option.
// IS THIS FOR YOU?
Digital Marketing is a good fit if...
- Businesses with a website or app that isn't generating enough traffic on its own.
- Companies launching a new product or entering a new market.
- Teams that need consistent, managed social presence without hiring in-house.
- Businesses that want clear reporting on ad spend and return.
// NEXT STEP
Not sure exactly what you need yet?
That's normal — most projects start with a rough idea, not a full spec. Share the goal and we'll shape the scope with you, combining Digital Marketing with any other capability your project needs.
Request a Custom Quote Browse the full capability map →
// QUESTIONS
Before you reach out.
01Is ad spend included in your fee?
No, ad platform spend is separate from our management fee and is always disclosed clearly in your proposal.
02How soon will we see results?
Paid campaigns can drive traffic within days of launch; meaningful optimisation and cost-efficiency typically improve over the first 4–8 weeks as data builds up.
03Do you create the ad creative too?
Yes, or we can work with creative your team already has — graphic and video assets are scoped under Graphic Design and Video & Motion Design.
// DIGITAL MARKETING
Ready to scope your digital marketing project?
Tell us what success looks like. We'll recommend the right combination of services and prepare a custom proposal — no forced packages.
